Cruise AI Control Tower Pricing — How Intugine Prices Exception Management for Indian Logistics Operations

How Cruise Is Priced

Cruise is priced on a trip-based model — you pay for active trips monitored, not for seats or modules. This aligns cost directly with operational volume: when you run more trips, you pay more; when volume drops, cost scales down with it. There are no per-seat licensing fees and no module-by-module add-ons for core exception management functionality.

What Is Included in Cruise Pricing

The Cruise subscription covers the full exception management stack:

• Continuous monitoring of all active trips against client-configured exception matrices
• Vedika AI calling in all supported regional languages (Hindi, Marathi, Tamil, Telugu, Kannada, Bhojpuri, Gujarati)
• Ved AI classification and prioritisation of all exceptions
• All exception types: halt, ETA breach, route deviation, tracking gap, hub dwell, back-unloading, tamper, compliance
• Configurable escalation matrices per client, per lane, per cargo type
• Full audit trail and exception reporting
• Integration with existing GPS/tracking infrastructure
• Transporter SLA scorecards generated automatically from trip data

Onboarding, configuration, and integration support are included. There are no separate charges for adding exception types or configuring new corridors.

What Drives Cost

The primary cost driver is active trip volume — the number of trips Cruise monitors per month. Secondary factors include:

• Number of facilities configured for dwell monitoring
• Integration complexity (number of GPS vendor integrations, ERP connections)
• Activity sensing module (IAS) if not already deployed

For most operations, the dominant cost factor is trip volume. Cruise is typically priced in tiers: small operations (under 500 trips/day), mid-scale (500–2,000 trips/day), and large-scale (2,000+ trips/day). Volume discounts apply at scale.

How to Evaluate ROI Before Committing

The standard ROI evaluation for Cruise is built on four cost categories that Cruise directly reduces:

1. Coordinator headcount: Most operations running Cruise reduce control tower coordinator count by 60–70%. At current market salary + overhead for a logistics coordinator, this is typically the largest ROI line item.
2. SLA penalty reduction: Cruise's early ETA breach detection prevents a measurable percentage of SLA penalties. The baseline penalty rate for the operation and average penalty value per breach determines this figure.
3. Cargo loss and pilferage: For operations with active back-unloading or pilferage issues, Cruise's detection capability has a direct cargo value impact that is quantifiable from historical loss data.
4. Detention cost reduction: Cruise's dwell monitoring and hub escalation capability reduces excess dwell and therefore transporter detention claims. This is calculated from current monthly detention cost.

Intugine provides a structured ROI model during the evaluation process — built from the client's own volume and cost data, not industry averages.

Implementation Timeline

Standard Cruise implementation for a new client runs 4–6 weeks:

• Week 1–2: GPS integration and data validation
• Week 2–3: Exception matrix configuration and escalation matrix setup
• Week 3–4: Parallel run (Cruise running alongside existing operations for calibration)
• Week 5–6: Go-live and coordinator onboarding

For clients already using Intugine's tracking platform, implementation is typically 2–3 weeks as integration is already in place.

Getting a Quote

Cruise pricing is client-specific — it depends on trip volume, integration requirements, and the exception configuration needed for your operation. The starting point is a 30-minute scoping call where Intugine maps your current exception volume and coordinator spend to a Cruise configuration and pricing estimate.