Cruise FAQ — Everything Logistics Teams Ask Before Buying an AI Control Tower

About Cruise

What is Cruise?

Cruise is Intugine's AI Control Tower for logistics operations. It monitors every active trip continuously, detects exceptions the moment they occur, and responds automatically — calling drivers and hub teams in regional languages, capturing reasons, updating ETAs, and escalating when needed. The goal is to remove manual exception management from logistics control tower operations entirely.

What does Cruise actually do that a tracking dashboard doesn't?

A tracking dashboard shows you what is happening. Cruise acts on it. When an exception occurs, Cruise classifies it, contacts the relevant party, captures the reason, updates the ETA, and escalates if needed — all within minutes, without a coordinator picking up a phone. The dashboard is a monitoring tool. Cruise is an operating system for exception management.

Who are Vedika and Ved?

Vedika and Ved are the two AI agents inside Cruise. Ved is the intelligence layer: it monitors trips, detects exceptions, and classifies severity. Vedika is the communication layer: she makes calls to drivers, hub teams, and facility contacts in their regional language, captures responses, and logs outcomes. Together they handle the full exception response loop end-to-end.

How It Works

What exception types does Cruise handle?

Cruise handles: halt exceptions, ETA breach risk, route deviations, tracking gaps, hub and facility dwell, back-unloading detection, tamper and secure lock alerts, driver and vehicle compliance exceptions (e-way bill, permits, licences, insurance). All exception types are included — no module-by-module activation.

How does Cruise know when an exception has occurred?

Cruise monitors every active trip against a client-configured exception matrix: halt thresholds per lane and trip type, SLA windows, approved route corridors, facility dwell windows, compliance expiry lead times. When any parameter breaches its threshold, an exception is triggered automatically.

Can we configure our own exception thresholds?

Yes. Exception thresholds are fully configurable per client, per lane, per cargo type, and per facility. A cement tanker on a 48-hour cross-state run has different halt thresholds than a same-day express courier vehicle. Configuration is done during onboarding and can be adjusted over time.

What languages does Vedika call in?

Hindi, Marathi, Tamil, Telugu, Kannada, Bhojpuri, and Gujarati. Language is matched to the driver's profile automatically.

What happens if the driver doesn't answer Vedika's call?

Vedika retries, then escalates to the fleet manager, then to the transporter operations desk — following the client-configured escalation matrix with time-based triggers at each level. Every step is logged with timestamps.

Integration and Setup

Does Cruise replace our existing tracking platform?

No. Cruise sits on top of your existing tracking infrastructure and integrates with your current GPS vendors. You do not need to replace your tracking setup. Cruise adds the exception detection, AI calling, and escalation layer on top of whatever tracking data you already have.

Which GPS vendors does Cruise integrate with?

Intugine integrates with 100+ GPS vendors across India. If your current vendor is already connected to the Intugine platform, integration is immediate. New vendor integrations are assessed during onboarding.

How long does implementation take?

4–6 weeks for new clients: GPS integration and data validation, exception matrix configuration, escalation matrix setup, parallel run, and go-live. For clients already on Intugine's tracking platform, 2–3 weeks.

Does Cruise integrate with our TMS or ERP?

Yes. Cruise integrates with major TMS and ERP systems used in Indian logistics for trip creation, order data, and status updates. Specific integration scope is confirmed during onboarding.

Results and ROI

How many coordinators can we reduce with Cruise?

Operations running Cruise typically reduce control tower coordinator headcount by 60–70%. Cruise handles 85%+ of L1 exceptions automatically — driver calls, reason capture, ETA updates, escalations. Coordinators handle only the exceptions that require a human decision.

What is the typical time to first value?

Most clients see measurable exception response time improvement within the first week of go-live. Full optimisation of exception thresholds and escalation matrices typically takes 4–6 weeks of live operation.

How is Cruise priced?

Trip-based model — you pay for active trips monitored per month. No per-seat fees, no per-module add-ons. Volume tiers apply. See the Cruise pricing page for details.